Careers

ABOUT THE JOB

Job Title: Field Sales Lead – Greater Toronto Area

Location: Toronto, ON (and surrounding region)

Type: Full-Time, Remote (Field-Based)

Reports to: Chief Growth Officer (Based in Halifax, NS)

About the Role

We’re looking for a passionate and driven Field Sales Lead based in the Greater Toronto Area to accelerate our impact in Ontario. This is a “road warrior” role – you’ll be the face of Made with Local in-store, building relationships, driving sales, and bringing big energy to our brand in the Ontario retail landscape.

This is a unique opportunity to join our fast-growing, values-led company and play a key role in MwL’s expansion strategy.

Key Responsibilities

Retail Sales & Relationship Management

• Build and nurture important relationships with key store-level decision-makers at major and independent grocery retailers across Ontario.
• Drive sales growth within existing accounts by increasing product visibility, securing additional facings, and setting up creative, high-impact displays.
• Identify and close opportunities for new retail distribution within the region across a range of channels, including natural health stores, cafes, convenience, and institutional
  

Merchandising & Brand Presence

• Ensure product on shelf is well stocked and properly faced
• Execute planned promotional activities and seasonal campaigns with excellence.
• Gather detailed data and report on in-store insights, competitor activity, and shopper behavior.
  

Event Representation

• Represent the brand at trade shows, pop-ups, community events, and retailer open houses in the GTA and surrounding areas.
• Be a passionate and knowledgeable advocate for Made with Local in every interaction.

Reporting & Collaboration

• Work closely with our Chief Growth Officer (based in Halifax, NS) to align on sales goals and strategic priorities.
• Use digital tools to document visits, track sales performance, and share key updates with the HQ team.
• Provide regular feedback from the field to help inform company-wide decisions on innovation, marketing, and operations.

About You

• You’re a self-starter who thrives on independence, responsibility, and accountability.
• You’ve got 2–5 years of experience in CPG field sales, merchandising, or territory management – ideally in natural or grocery retail.
• You have a high degree of trustworthiness, great instincts, and follow-through.
• You’re an outstanding communicator who can build relationships quickly and represent a mission-driven brand with authenticity.
• You love being on the road, meeting new people, and seeing the tangible results of your work in-store.
• You’re based in or proximate to the GTA, have a valid driver’s license, and access to a reliable vehicle.
• You’re passionate about food, sustainability, and building community through business.
  

Compensation & Benefits

• Starting salary $75,000
• Car allowance
• Robust medical benefits
• Wellness spending account
• 3 Weeks paid vacation

How to Apply

To apply, please send your resume and a brief cover letter outlining why you're a great fit for this role to hello@madewithlocal.com with the subject line: Field Sales Application – [Your Name].

At Made with Local, we believe that diverse voices make our team and our work better. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.

We welcome folks of all backgrounds, identities, and experiences to apply, including those who may not see themselves represented often in the food industry.

We encourage applicants to highlight any relevant experience and personal passion for our mission.

Applications will be reviewed on a rolling basis until the position is filled. Only shortlisted candidates will be contacted.